Wired Magazine Pop-Up
Conde Nast's Wired Magazine unveiled an innovative pop-up store on Santa Monica's Third Street Promenade, showcasing a dynamic floor plan centered around the new state-of-the-art car, the Genesis G90. The space was designed to simulate a modern home, complete with a kitchen, bathroom, living room, entryway, and garage, while integrating newly launched Google smart technology to enhance the store experience. The grand opening featured an energetic launch event with performances by a renowned NYC-based DJ and appearances by notable athletes including Apolo Ohno and Laird Hamilton.
Creative Lead | N/A Collective | 2017
